The index ranks more than 1,000 companies according to their policies for LGBTQ employees and their public advocacy for LGBTQ causes. The team at Progressive Shopper created a dataset based on two annual lists compiled by Human Rights Campaign: one called the Corporate Equality Index, the other the HRC Congressional Scorecard. All told, their donations totaled almost $15 million. The companies include familiar names like AT&T, UPS, Comcast, Home Depot and General Electric. Nine of the biggest, most LGBTQ-supportive corporations in America gave about $1 million or more each to anti-gay politicians in the last election cycle. They might be taken down a few days sooner once word gets out about the new report Popular Information worked on with Progressive Shopper. ![]() Of course, come next week, the calendar will flip to July, and it's buhbye to all the cute gays, sparkly rainbows and boldly-colored banners flown by big businesses. Are consumers so gullible as to actually choose to spend their money on a brand with a rainbow?Īs the website Popular Information noted, a survey by Harris Interactive found "approximately two-thirds of LGBT adults, or roughly 66%, would be very or somewhat likely to remain loyal to a company or brand they believed to be supportive of the LGBT community, even when less-supportive competitors offered lower prices or greater convenience."
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